100 Years of Switzerland Tourism #MachtFerien!

100 Years of Switzerland Tourism #MachtFerien!


100 Years of Switzerland Tourism #MachtFerien!


100 Years of Switzerland Tourism #MachtFerien!

The Museum für Gestaltung in Zurich has a bright, new, colourful exhibition celebrating 100 years of Tourism in Switzerland. It was opened on 3rd March by Christian Brändle, the Director of the Museum and Jürg Schmid, Director of Switzerland Tourism and will continue until 9th July 2017.

100 Years of Switzerland Tourism #MachtFerien!

Showcasing Switzerland Tourism posters and memorabilia over the years, it features some of the brightest and striking pictures of Switzerland.

100 Years of Switzerland Tourism #MachtFerien!

Bettina Richter, curator of the exhibition, took us through some of the key posters in the collection on the opening night and there are some great images. There are pictures of steep mountain railways, crystal-clear lakes, beautiful hotel buildings, imposing bridges, and cute little Swiss towns. The posters have been used all over the world to help persuade holiday makers to choose Switzerland as their holiday destination.

100 Years of Switzerland Tourism #MachtFerien!

In addition to the posters, you can slo find promotional films, travel guides, and advertising brochures, all depicting Switzerland in all its glory.

100 Years of Switzerland Tourism #MachtFerien!

So why not pop down to the Museum für Gestaltung at Toni Areal and see for yourself. There is also a cafe there serving refreshments and a gift shop where you can find Swiss postcards and other memorabilia.

100 Years of Switzerland Tourism #MachtFerien!

You can share your impressions of the exhibition on Social Media with the hashtag #MachtFerien or #takeaholiday.

Guided Tours, Exhibition Talks, Workshops and More

There is also a series of guided tours you can participate in, along with workshops, for both schools and families.

100 Years of Switzerland Tourism #MachtFerien!

Exhibition Dates

Dates: 4th March 2017 – 9th July 2017

Opening Hours: Tuesday – Sunday 10am – 5pm,  Wednesdays till 8pm

Closed: Mondays and Good Friday.

Admission: CHF 12 / CHF 8 reduced. Under 12s are free.

Museum für Gestaltung

Address: Pfingstenweidstrasse 96, 8005 Zurich

Tel: +41 43 446 67 67

Transport: Tram 4 Toni-Areal

For more information please visit the Museum Für Gestaltung Toni Areal website here.


For more information about Events in Zurich and beyond please see our What’s On Page or our News Articles or for regular updates subscribe to our blog.


Recent Posts

Maserati City Showroom Zurich

Swiss Influence on Guerlain’s New Perfume #MonGuerlain




Tags: , , , , , ,

About the Author ()

Leave a Reply

Your email address will not be published. Required fields are marked *