New Look – Parfümerie Osswald Zurich

New Look - Parfümerie Osswald Zurich

New Look – Parfümerie Osswald Zurich

New Look - Parfümerie Osswald Zurich

There’s an exciting new look at Parfümerie Osswald in Bahnhofstrasse in Zurich. The family-owned company which was founded in 1921, recently re-opened its doors following a major facelift. The well known “Parfümerie” is a Zurich institution. Located in Bahnhofstrasse between Paradeplatz and the lake, Osswald doesn’t just sell perfume, but a select range of top brand skin care and make up too.

New Look - Parfümerie Osswald Zurich

Parfümerie Osswald is one of the most well known and established stores in Zurich and has been selling major international brands such as Elizabeth Arden, Helena Rubinstein and Guerlain from its premises in Bahnhofstrasse as far back as 1921. They also became the first importer of the Middle Eastern Amouage perfume back in the 1990s and they still stock this fragrance today.

New Look - Parfümerie Osswald Zurich

Chanel No 5 in Zurich

In fact, during the Second World War, Boris Dreiding was given the formula for Chanel No 5 and allowed to create the perfume in Switzerland for his customers.

After the War, Boris’ son Jago Dreiding took over and moved the business to its current location in Bahnhofstrasse 17. In 1980 he founded the “Salon de Beauté” in the basement of the building.

New Look - Parfümerie Osswald Zurich

Tanja Dreiding Parfümerie Osswald Zurich

Tanja Dreiding Wallace and her team

In 2005 Tanja Dreiding Wallace, Boris’ grand-daughter joined the Osswald team, and has been running the business since 2014.

New Look - Parfümerie Osswald Zurich

New Look - Parfümerie Osswald Zurich

We went for a tour around the new look store led by Tanja to see the new enlarged premises.

Tanja Dreiding Parfümerie Osswald ZurichNew Look - Parfümerie Osswald Zurich

New Look - Parfümerie Osswald Zurich

Parfümerie Osswald offers a range of beauty treatments too and with the new design there is comfortable seating for customers to relax over soft drinks and coffee.

New Look - Parfümerie Osswald Zurich
The store has been updated in elegant, natural tones and the whole area is more spacious making it easier and more comfortable to shop.

New Look - Parfümerie Osswald Zurich
La Prairie Lounge

The updated shop also now boasts the world’s first “La Prairie Lounge” in the luxury brand’s new design, offering space and elegance to relax and try out the products.

New Look - Parfümerie Osswald Zurich

Osswald Also In New York

In 2012, Tanja opened the first international branch of Osswald in New York’s Soho district, so whether you’re in Zurich or New York you have two branches of Osswald to explore and enjoy. First of all though, do pop in to see the new look Parfümerie Osswald the next time you’re in Bahnhofstrasse!

New Look - Parfümerie Osswald Zurich

Parfümerie Osswald

Address: Bahnhofstrasse 17, 8001 Zürich

Opening Hours: Monday‐ Friday   9am- 6.30pm, Saturday 9am – 4pm

Parfümerie Osswald also offers online shopping.  Please visit the website here.

For information on Parfümerie Osswald New York please click here. 

Tanja Dreiding Parfümerie Osswald Zurich

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