Design Your Very Own
FREITAG F718 BUH Shopper
at the FREITAG SWEAT-YOURSELF-SHOP
If you’re a fan of FREITAG bags how many times have you thought “I love that design but I wish it had blue handles” or “wouldn’t it be great to have this bag but with a different colour just on one side”?
Well if you would like to stamp your own individuality on your FREITAG bag, you’re in luck! The famous Swiss brand which makes durable bags, purses, wallets and lots more out of recycled lorry tarps is celebrating the reopening of its store in Zurich’s District 4 by letting its customers have a go at designing their own bag!
The model in question is the FREITAG “F718 BUH” a recycled, ultra-individual shopper with an external pouch and key holder. The designing and creation of these shoppers all takes place in Zurich at what they call their “Sweat-Yourself-Shop”!
We went along to find out all about it and had great fun designing two completely different shoppers.
The FREITAG Sweat-Yourself-Shop
The FREITAG micro-factory in Grüngasse in Zurich’s district 4 offers a huge choice of colourful tarp pieces which you choose from an overhead conveyor system.
You have to choose a front, a back, a bottom, as well as a pair of handles for your F718 BUH shopper.
You can choose colours that match, that clash, that are bold or muted – the choice is endless – and the decision is yours!
Creating Your FREITAG F718 BUH Shopper
Once you’ve made your choices for the main components of your shopper, you next choose a piece of material for the pouch.
These smaller off cuts are often brightly patterned and are left overs from the FREITAG factory in Oerlikon. Wearing gloves and using a sharp cutter with a plexiglass template, you cut out the pouch.
Next you use the welding machine to stamp on the CI-compliant brand mark. All the time you are guided by the very friendly and helpful FREITAG crew who then deftly sew and rivet your chosen pieces together to create your stylish masterpiece!
You can then sit back and enjoy a drink whilst you plan how to introduce the world to your unique creation!
Unique Design and The Perfect Birthday or Leaving Present
So if you fancy creating something a unique bag to reflect your own personality and colours, why not have a go? We thought this experience would make a perfect birthday present, or maybe a fabulous leaving present for someone who’s been an expat in Zurich as it would make a wonderful souvenir.
The whole process takes a little over an hour and a half and they can accommodate just two people per session so that you can get their undivided attention. It’s a great experience and one you will remember for a long time!
Address: Grüngasse 21, 8004 Zürich
Opening times: Tues – Fri 11.30 am to 7 pm, Saturday 11 am to 5 pm
Price: CHF 250 per person and bag.
Photos by Carmen Sirboiu
Carmen specialises in doing LinkedIn photos as well family and pet portraits.
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