The Suchard Chocolate Poster Exhibition in Neuchâtel
Chocolate has long been associated with Switzerland and if you happen to be in Neuchâtel any time soon, you really shouldn’t miss the Suchard Chocolate Poster Exhibition.
It is on display at the Musée d’art et d’histoire, right on the promenade, close to Lake Neuchâtel.
In fact Suchard chocolate was founded in Neuchâtel in 1826, and the company was one of the pioneers in the advertising of chocolate.
As you walk though the 200 or so exhibits, you are taken on a journey in time in the advertising of chocolate. The earliest posters date from the mid-19th century and they continue right up to the present day .
Along the way you will see the Milka cow in various guises.
The hot chocolate drink “Suchard Express” and Toblerone also make quite a few appearances.
As you can see, some of the Toblerone adverts appear to be giving the famous “Cadbury’s flake” advert a run for its money!
Depending on how old you are, some of the exhibits will bring back memories and it is a wonderful mix of very different posters, reflecting very different time. It gives quite an insight into how advertising has evolved over the years. There is also a small audio visual element to the exhibition where you can see some old advertising video clips.
Don’t miss the wonderful posters featuring Swiss cities like Zurich, Zermatt and of course, the home town, Neuchâtel.
The exhibition is well worth a visit – and there are some places where you can take a selfie and have some fun too. In addition there are a number of events being run in conjunction with the exhibiton too. Please check the website below for details.
The pretty town of Neuchâtel is decently worth a visit too and at only 2 hours or so from Zurich it is great for an excursion or day trip and even better for a weekend away. You can find out more about what there is to do there in our upcoming blogposts.
Suchard Poster Exhibition at Musée d’art et d’histoire Neuchâtel
Where: Esplanade Léopold-Robert 1, 2000 Neuchâtel
When: From now until 7th March 2021
Tel: +41 32 717 79 20
Tickets: Adults CHF 8, Seniors & Students CHF 4, Children ( up to 16 ) FREE
