Fun Times at Basel World


Fun Times at Basel World


basel world 2016


Every year Basel World conjures up a fabulous show and this year was no exception. This international watch and jewellery fair attracts visitors to Switzerland from all over the world. Announcements are made, new editions are launched and there is mile upon mile of beautiful things on display, to look at, touch and feel – and all under one roof. Not only that but everything is so exquisitely done – there is art, magic and theatre and it all happens just once a year.

It’s a quick hop by train from Zurich (and there are plenty of special SBB offers at the moment!) so just a little over an hour after departing HB I was being mesmerised by some amazing masterpieces at the Messe at Basel World. (From the SBB station in Basel you simply take one of the trams outside the train station directly to the Messeplatz).

tag heuer basel

First up I went to the TAG Heuer press conference where CEO Jean-Claude Biver was talking to a packed room – literally there was no room to move – alongside General Director Guy Semon. Mr Biver was his usual ebullient self, full of cheer and happiness and telling us about the latest watch releases and the success of the TAG Heuer Connected watch – the Smart watch that works with both Android and Apple and can do (almost) everything including get your emails and of course tell the time.

tag heuer connected watch

Photo of the TAG Heuer Connected Smart Watch

There was even a live video from Melbourne for the first GP of the season with F1 Red Bull Racing Team demonstrating even more advanced capabilities of the Connected watch.

JC Biver TAG Heuer

Photo of Mr Biver in full flow at the press conference

We also got to hear about the latest models including the CARRERA Heuer 02T Tourbillon for the great price of CHF 14, 900:

Tag heuer carrera 02 toubillon

as well as the CARRERA Heuer-01 now available with a stylish new bracelet and also in black ceramic with a rubber strap too. The Heritage TAG Heuer Monza is a celebration of 40 years of history and we also saw the new versions of the Aquaracer Lady 300M Quartz made entirely out of ceramic. If you missed the attending Basel World see this little video by Mr Biver introducing you to the TAG Heuer stand:

The meeting concluded with refreshments and delicious snacks by Franzoli in addition to the most magnificent cheese from Mr Biver’s very own cows.

After a walk around the exhibition with friends looking at both watches and jewels, we stopped to admire some amazing diamonds at Graff both inside the stand and on the models outside.

Graff diamonds at Basel World

Almost every stand you pass has something outstanding to offer in terms of visual entertainment. The CASIO store has the most fabulous display attracting a number of photographers wanting to video and  photograph the moving lights and colours in their glass fish tank like windows.

There was a throng of Asian press at the FIYTA stand as a popular Chinese actor visited and made a short speech. A familiar face from my home city was Links of London and I had a lovely chat with Tiggy from their Head Office about their latest ranges. There is truly a huge swathe of different brands each offering something unique and at various different price points.

After walking up and down the aisles and on to the different floor admiring all the goods I was exhausted  and felt as if I’d done at least 10 miles on my feet. A friend texted me to tell me that Zenith Watches and Uber taxis were running a special promotion offering free taxi rides from Basel World to Basel SBB station in classic cars! What a wonderful opportunity to leave Basel World in style! So after ordering the taxi via the Uber app from my phone I was soon travelling in a vintage Citroen with my driver Alex from all kitted up and looking very dapper.

citroen from myclassicautomobile

Within minutes my journey in the Citroen was at an end and I had a short time to spare before boarding the next train to Zurich with plenty of diamonds, watches and other beautiful things to dream about.

Basel World finished on March 24th at the Messe in Basel but will be back next year from 23rd – 30th March 2017. It’s definitely worth a trip – and my top tips are to make sure to wear comfortable shoes and allow enough time – there is so much to see you could stay for days!

For more information visit the Basel World website here.


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  1. Ohh great pictures! loved the car!

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