Some Highlights of Basel World 2018



Some Highlights of Basel World 2018

with TAG Heuer, Hublot, Mondaine, Luminox, Patek Philippe & Swarovski



Basel World was bursting with energy and excitement when we visited last week. Key Swiss watch brands like TAG Heuer, Hublot, Mondaine and Luminox were holding press conferences and showcasing their latest models along with watch companies from all over the world. Here are some of the highlights …

TAG Heuer and Hublot

TAG Heuer at Basel World 2018

The TAG Heuer Limited Edition BAMFORD watch

There was a party atmosphere as international footballers and friends of the brand played a friendly football match at the Hublot stand. José Mourinho and Diego Maradona joined Usain Bolt and many other familiar names from the sporting world.

Jean Claude Biver Basel World

At the TAG Heuer conference Jean-Claude Biver was entertaining the crowds with his wit and humour. Bamford Watches and TAG Heuer presented a new interpretation of TAG Heuer’s most iconic watch, the Monaco.

Jean Claude Biver Basel World

A very striking model indeed as modelled by both George Bamford and Jean-Claude.

Jean Claude Biver Basel World


The Mondaine watches looked stylish as always with their simple but stunning clock faces in a variety of different sizes …

Mondaine watches at Basel World


Some Photo Highlight of Basel World 2018


The Luminox team had a great story to tell about their latest collaboration with ICE-SAR, the Icelandic Association for Search and Rescue. As CEO Bernd Stadlwieser said, “Collaborating with ICE-SAR is a natural evolution and a perfect fit for Luminox – a brand already trusted and requested by so many professionals around the world”. “ICE-SAR rescuers are operating in extreme conditions, and we are proud that they have chosen Luminox as their official partner”.

Luminox watches are perfectly designed for the harsh conditions of sea, air and land missions. ICE-SAR has to be able to operate in limited daylight visibility and this is where the Luminox unique self-powered illumination system really comes into its own. In fact the Luminox watches are an essential part of the emergency equipment used by the ICE-SAR teams to conduct their missions in harsh weather.

Luminox at Basel World 2018

Above another example of Luminox’s innovative and rugged Carbonox designs.

Luminox at Basel World 2018

Former CEO André Bernheim speaking at the press conference

Luminox at Basel World 2018

CEO Bernd Stadlwieser with Jón Svanberg Hjartarson and Rakel Ösk of ICE-SAR

Luminox at Basel World 2018

Providing reliability and durability in extreme conditions.

Luminox at Basel World 2018

Elsewhere at Basel World there were aquariums filled with water and watches demonstrating hydro technology in action.

Some highlights of Basel World 2018

Patek Philippe

Patek Philippe at Basel World 2018

Patek Philippe showcased a fabulous range of time pieces including this colourful enamel watch from the “Tropical Fish ” Collection.

Patek Philippe dome clocks at Basel World 2018

An example of one of the “dome”clocks from Patek Philippe featuring the Kinkaku-Ji Zen temples in Kyoto.

Patek Philippe clocks at Basel World 2018


Swarovski jewellery at Basel World 2018

Colourful and eye catching designs from Swarovski.

Some highlights of Basel World 2018

As well as watches there were lots of striking pieces of jewellery and ornaments on display.

Striking jewellery at basel World 2018

Stunning butterfly earrings (below) showcasing amazing craftsmanship.

Butterfly earrings at Basel World 2018

Some highlights go Basel World 2018


Some highlights go Basel World 2018

See the official video of Basel World 2018 here:

Basel World 2018 ended on 27th March 2018.

Basel World

When: every March (in 2018 from 22nd – 27th March)

Where: Messeplatz, Basel (tram numbers 1 and 2 outside main station go directly there)

You can visit the Basel World website here.

Click here for the Google coordinates to get to Basel World

See map here:

Map of the Messe Basel and Basel World

Photos by Carmen Sirboiu and Christina


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