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“True Italian Taste” at Zurich’s Gottlieb Duttweiler Institute
The Gottlieb Duttweiler Institute is an independent think-tank and the oldest organisation of its kind in Switzerland. It is located on the edge of the Park im Gruene in Rüschlikon. Invited to an event organised by the Camera di Commercio Italiana per la Svizzera to find out about the taste of “true Italian food”, I was very intrigued to find out more.
Secretary General Fabrizio Macri from Camera di Commercio Italiana per la Svizzera explained that “Italian Sounding”, is a project aimed at showing people the difference between authentic Italian products and products which just sound Italian and which often have nothing to do with Italy.
Fabrizio Macri and Marta Kwiatkowski
Marta Kwiatkowski, Senior Researcher & Advisor at the GDI Gottlieb Duttweiler Institute gave us a presentation about new global food trends and talked about the “cult of food” as increasingly people are becoming more and more interested in what they eat. As a result, almost everybody is on a diet of some kind! Vegetarianism and veganism in particular are becoming global trends at the moment.
The food we tried during both presentations was very tasty, and of course, authentically Italian. The menu consisted of salads, grissini with San Daniele, Tuscan bean soup, salad with octopus, risotto, tagliata di manzo, and of course parmigiano reggiano as well as focaccia too. For the finale we were served cappuccino and orange flavoured panna cotta. The whole menu consisted of well known Italian classic dishes and each dish was presented like a work of art.
Gottlieb Duttweiler Founder of Migros
Gottlieb Duttweiler was a Swiss businessman and politician. He was the founder of the Migros chain of grocery stores and together with his wife Adele transferred the ownership of Migros to the customers, creating a cooperative. Duttweiler also required that Migros contribute a percentage of profits to cultural, athletic and recreational activities and this in turn led to the creation of the Migros-Klub-Schule.
Photo of Gottlieb Duttweiler Creative Commons CC-BY-SA 4.0
The Gottlieb Duttweiler Institute
On 1st of September 1963 the the Gottlieb Duttweiler Institute was founded. Taking its principle of “Focus on people and not on capital” as its starting point, the GDI researches and debates issues relating to the fields of consumption, trends and society, and current topics of relevance to business and society. It is owned by the “Im Gruene” Foundation, which is co-financed by Migros, Switzerland’s largest retailer. It is a great location for workshops, conferences, meetings and client events with fresh, seasonal catering.
The Gottlieb Duttweiler Institute occupies a beautiful location in the Park im Gruene in Ruschlikon and the “real” Italian food tasted delicious; a true Italian apero which really was food for thought.
The Gottlieb Duttweiler Institute Park Im Gruene
Address: Alsenstrasse 40, 8803 Rüschlikon
Click here for Google Map Coordinates.
See Park Im Gruene on Google Maps:
Article and photos by Ludmila Mitula
Top photo courtesy of Concept
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