Highlights of Fashion Hotel Zurich Spring 2018

Photo Highlights of Fashion Hotel Zurich Spring 2018

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Highlights of Fashion Hotel Zurich Spring 2018

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Photo Highlights of Fashion Hotel Zurich Spring 2018

Ludmila Mitula Visits the Fashion Hotel Spring 2018…

The Fashion Hotel in Zurich is a different kind of a shopping event and I fell in love with it immediately. For a couple of days the Kameha Grand Hotel Zurich was transformed into a “fashion house” featuring clothes, shoes, bags, jewellery and beauty products. Together with workshops, bars, DJs, live bands and tasty food, the event was an amazing experience not only for shopaholics but anyone who simply fancied enjoying a relaxed few hours in a beautiful place.

Photo Highlights of Fashion Hotel Zurich Spring 2018

The Fashion Hotel event is organised twice a year and during this time, many of the bedrooms of the Kameha Grand are converted into the trendy fashion boutiques and pop up stores –  just for the weekend. Each room was different and had its own theme and atmosphere. 
Photo Highlights of Fashion Hotel Zurich Spring 2018
There were lots of ecological, natural and vegan beauty products. Bernd Aerni from “Exurbe cosmetics” has been anticipating this event for more than six months, looking forward to showing customers his new vegan product range in person.

Some boutiques are small, some larger, but in every shop there was a real sense of passion. In Mama Tierra, I loved the beautiful vivid colours, and at Royal Beast the kindness of their assistants. And the unique handcrafted leather bags in Mochil were simply gorgeous! Some companies were non-profit organisations. For example Katherine Portmann was selling ethnic and urban bags supporting women’s organisations in Venezuela and Columbia.

Photo Highlights of Fashion Hotel Zurich Spring 2018

The displays were fun and imaginative. Bathtubs, sinks and beds were used as areas to showcase the goods be they ballerinas Italian men’s shoes, swimsuits, or lingerie.
Photo Highlights of Fashion Hotel Zurich Spring 2018
Many of the pop ups were Swiss brands, and quite a few were start ups. It was all a lot of fun and there was plenty to see and do. So if you haven’t been already, do make sure you visit the next edition of the Fashion Hotel in Zurich in the Autumn. 

Take a look at the video to get a better idea of what it was like:

Article, photos and video all by Ludmila Mitula

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