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Thomas Sabo Generation Charm Club
THOMAS SABO is one of the well known brands in Zurich for jewellery and watches for both men and women. Established in 1984 in Lauf an der Pegnitz, in Southern Germany, by Thomas Sabo, it now has 300 shops and employs approximately 1,860 employees. Last week they launched their “Generation Charm Club Collection” in Zurich and we got to see their latest designs at their store in Bahnhofstrasse.
Generation Charm Club Collection
One of the key items that Thomas Sabo is known for, is their range of beautiful charms. At the launch of the “Generation Charm Club Collection” we had an opportunity to see the newest additions.
Having re-worked and re-designed their collection of charms, there are now around 260 re-styled, high quality Charm designs in 925 Sterling silver, 18k yellow gold plate, as well as classic natural materials.
The was plenty of colour all around.
Generation Charm Club combines cool vintage pieces, along with extra-large charms, striking single earrings and stunning necklaces as well as bracelets and hinged hoops.
The new charms are now differently sized, have a different feel and work really well with the more modern “layering effect”.
The new collection features symbols depicting love, happiness, nature and feelings.
The “Vintage Rebel” highlights, with the iconic “Rebel at heart” designs are also now included in the Charm Club and Generation Charm Club collections.
There is so much choice with the lucky charms and vintage symbols and there are some stunningly beautiful rings in the new collection too.
We had fun discovering all the new looks and admiring the colourful collection. Perfect for Spring and Summer!
To complete the look , Thomas Sabo have also launched stylish new “box packaging” with a little drawer at the front in a variety of colours – exemplifying the “joie de vivre of Generation Charm Club”.
So if you’re looking for a special present for Easter or a birthday, why not pop down to Thomas Sabo and take a look?
Generation Charm Club Collection is available now in all THOMAS SABO shops as well as online at www.thomassabo.com and from selected partners.
To see the collection in full, please visit:
Boutique Thomas Sabo
Address: Bahnhofstrasse 65, 8001 Zurich
Tel: + 41 44 210 15 15
You can visit the Thomas Sabo website here.
Photos by Carmen Sirboiu and Christina
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